Matt Hudson is the Architect of the Belk app. The Belk app has grown 30x in 4 years. In 2020 it was the fastest growing Brick and Mortar mobile app. It ranked as high as #16 in shopping. Matt has worked on Charles Schwab and Sam’s Club iPad. Over the years, he has worked in startups and corporations wearing many hats that require not only technical expertise, but also a strong understanding of growth, marketing, and sales. His passion is bilding products that make people’s lives easier by decreasing the friction of the product and reaching the customer in the channels where they prefer to spend their time.