EdaBeth is an accomplished order to Cash leader at DIRECTV, driving operational efficiency and optimizing revenue processes across the customer lifecycle. With deep expertise in billing, payments, collections, and risk management, she partners across business units to enhance cash flow and customer experience. Known for strategic execution and a data driven approach, EdaBeth delivers solutions that improve performance and supports DIRECTV’s growth objective. Based in Dallas with her husband, she’s as passionate about creating seamless processes as she is about her family, exploring new places and discovering great music.